{"id":10424,"date":"2016-10-31T15:40:35","date_gmt":"2016-10-31T14:40:35","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=10424"},"modified":"2017-12-19T12:24:31","modified_gmt":"2017-12-19T11:24:31","slug":"neutralite-et-interconnexion-les-secrets-de-la-francaise-adventori","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/neutralite-et-interconnexion-les-secrets-de-la-francaise-adventori\/","title":{"rendered":"Neutralit\u00e9 et interconnexion, les secrets de la fran\u00e7aise ADventori"},"content":{"rendered":"<div class=\"row\"><p style=\"text-align: center;\"><\/p><div class=\"col-md-3\"><p style=\"text-align: center;\">    <\/p><p style=\"text-align: center;\">    <\/p><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ad-exchange-fr-300x300.jpg\" alt=\"ad exchange fr\" width=\"300\" height=\"300\" class=\"alignnone size-medium wp-image-10425\" srcset=\"https:\/\/v4.adventori.com\/media\/ad-exchange-fr-300x300.jpg 300w, https:\/\/v4.adventori.com\/media\/ad-exchange-fr-150x150.jpg 150w, https:\/\/v4.adventori.com\/media\/ad-exchange-fr-45x45.jpg 45w, https:\/\/v4.adventori.com\/media\/ad-exchange-fr.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-7\"><h3>\u00ab\u00a0Neutralit\u00e9 et interconnexion, les secrets de la fran\u00e7aise ADventori (interview)\u00a0\u00bb<\/h3><p><span>Un exemple d\u2019outil au service de la publicit\u00e9 personnalis\u00e9e qui est mont\u00e9e en puissance ces derni\u00e8res ann\u00e9es est le DCO (<em>Dynamic Creative Optimization<\/em><span>), processus qui permet de faire \u00e9voluer le message d\u2019une m\u00eame campagne en fonction de la situation particuli\u00e8re de chaque cible et de ses changements, que l\u2019on d\u00e9couvre \u00e0 travers la collecte et l\u2019analyse de donn\u00e9es les concernant. ADventori, sp\u00e9cialiste fran\u00e7ais de ce type d\u2019activit\u00e9, va plus loin et pr\u00e9f\u00e8re nommer ce processus \u00ab\u00a0<\/span><em>data driven creative<\/em><span>\u00a0\u00bb. <\/span><\/span><\/p><p><span><span>D\u00e9couvrez l&rsquo;interview de\u00a0Carole Ellouk, directrice marketing d&rsquo;ADventori,\u00a0par Ad-Exchange.fr<\/span><br \/><br \/><\/span><\/p><p><button class=\"btn btn-primary\"><a href=\"http:\/\/www.ad-exchange.fr\/neutralite-et-interconnexion-les-secrets-de-la-francaise-adventori-interview-31920\/\" target=\"_blank\" rel=\"noopener\">Voir sur le Site<\/a><\/button> <a href=\"https:\/\/v4.adventori.com\/media\/20161031-AD-EXCHANGE.FR-Neutralit\u00e9-et-interconnexion-les-secrets-de-la-fran\u00e7aise-ADventori-interview.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary active\">Voir la capture<\/button><\/a><\/p><\/div><p>&nbsp;<\/p><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><p><span><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Neutralit\u00e9 et interconnexion, les secrets de la fran\u00e7aise ADventori (interview)\u00a0\u00bbUn exemple d\u2019outil au service de la publicit\u00e9 personnalis\u00e9e qui est mont\u00e9e en puissance ces derni\u00e8res ann\u00e9es est le DCO (Dynamic Creative Optimization), processus qui permet de faire \u00e9voluer le message d\u2019une m\u00eame campagne en fonction de la situation particuli\u00e8re de chaque cible et de ses &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/neutralite-et-interconnexion-les-secrets-de-la-francaise-adventori\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":10515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neutralit\u00e9 et interconnexion, les secrets de la fran\u00e7aise ADventori | ADventori<\/title>\n<meta name=\"description\" content=\"Un exemple d\u2019outil au service de la publicit\u00e9 personnalis\u00e9e : d\u00e9couvrez l&#039;interview de Carole Ellouk, directrice marketing d&#039;ADventori, par Ad-Exchange.fr\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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