{"id":10355,"date":"2016-10-17T16:21:23","date_gmt":"2016-10-17T14:21:23","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=10355"},"modified":"2016-10-24T11:14:48","modified_gmt":"2016-10-24T09:14:48","slug":"adventori-au-strategies-programmatic-day","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day\/","title":{"rendered":"ADVENTORI AU STRAT\u00c9GIES PROGRAMMATIC DAY"},"content":{"rendered":"<div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><div class=\"entry-content\"><h2 style=\"text-align: center;\">STRATEGIES PROGRAMMATIC DAY<\/h2><h3 style=\"text-align: center;\">LE PROGRAMMATIQUE : L&rsquo;\u00c2GE DE RAISON ?<\/h3><hr \/><p><span>Apr\u00e8s plusieurs ann\u00e9es de tests tous azimuts, les acteurs du programmatique se r\u00e9organisent pour mieux r\u00e9pondre aux besoins et contraintes du march\u00e9. Est-ce la fin d\u2019un syst\u00e8me ? Le programmatique est-il devenu plus r\u00e9fl\u00e9chi et plus mature ? Quelles sont les cons\u00e9quences sur les organisations internes ?<\/span><\/p><p><strong>Rendez-vous jeudi\u00a017 novembre <\/strong><span>pour la 2e \u00e9dition du Strat\u00e9gies Programmatic Day, rendez-vous 100% programmatique. Une journ\u00e9e de tables rondes d&rsquo;experts, de keynotes sp\u00e9ciales \u00ab\u00a0tendances du march\u00e9\u00a0\u00bb et de\u00a0cas pratiques d&rsquo;annonceurs pour r\u00e9pondre \u00e0 cette question.<\/span><\/p><p>&nbsp;<\/p><p><strong>Pierre-Antoine Durgeat <\/strong>&#8211;\u00a0CEO et fondateur d\u2019<strong>ADventori<\/strong>, interviendra\u00a0lors de la\u00a0conf\u00e9rence :<\/p><h3 style=\"text-align: center;\">LE PROGRAMMATIQUE BON POUR L&rsquo;IMAGE ? \u000bBRANDING VS PERFORMANCE<\/h3><h3 style=\"text-align: center;\">LE 17 NOVEMBRE\u00a02016 \u00c0 15H15<\/h3><p>&nbsp;<\/p><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Programmatic-Day1.jpg\" alt=\"Programmatic-Day1\" width=\"480\" height=\"319\" class=\"size-full wp-image-4045 aligncenter\" \/><a href=\"http:\/\/www.programmaticday.fr\/\"><button class=\"btn btn-primary\">\u00a0En savoir plus<\/button><\/a><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/p><p>&nbsp;<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp;STRATEGIES PROGRAMMATIC DAYLE PROGRAMMATIQUE : L&rsquo;\u00c2GE DE RAISON ?Apr\u00e8s plusieurs ann\u00e9es de tests tous azimuts, les acteurs du programmatique se r\u00e9organisent pour mieux r\u00e9pondre aux besoins et contraintes du march\u00e9. Est-ce la fin d\u2019un syst\u00e8me ? Le programmatique est-il devenu plus r\u00e9fl\u00e9chi et plus mature ? Quelles sont les cons\u00e9quences sur les organisations internes ?Rendez-vous &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":4875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADVENTORI AU STRAT\u00c9GIES PROGRAMMATIC DAY | ADventori<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gies Programmatic Day. Le programmatique : L&#039;\u00e2ge de raison ? 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