{"id":31373,"date":"2020-12-02T12:14:38","date_gmt":"2020-12-02T11:14:38","guid":{"rendered":"https:\/\/www.adventori.com\/?page_id=31373"},"modified":"2021-04-21T16:47:53","modified_gmt":"2021-04-21T14:47:53","slug":"performance-lab","status":"publish","type":"page","link":"https:\/\/v4.adventori.com\/fr\/nos-offres\/performance-lab\/","title":{"rendered":"Performance Lab"},"content":{"rendered":"\n
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nos offres performance lab<\/h3>\n\n\n\n

ADventori se diff\u00e9rencie par une vision crois\u00e9e cr\u00e9a, data et m\u00e9dia. Nous pr\u00e9voyons en amont les champs d\u2019optimisations et d\u2019analyses, car nous avons \u00e0 la fois l\u2019expertise conseil et les outils n\u00e9cessaires pour construire, analyser et optimiser vos leviers de performance m\u00e9dia et cr\u00e9a.<\/p>\n<\/div><\/div>\n\n\n\n

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tracking \/ trafficking \/ RGPD : la performance
se cache dans les d\u00e9tails<\/h3>\n\n\n\n

Riches d\u2019une exp\u00e9rience de 2500 campagnes DCO, notre \u00e9quipe d\u2019ing\u00e9nieurs et de cr\u00e9atifs interviennent dans l\u2019outil d\u2019ad serving de votre choix : ADventori ou Google. Notre objectif est de fluidifier le d\u00e9ploiement, en chassant les erreurs
et les inefficiences.<\/p>\n\n\n\n

5 expertises \u00e0 votre disposition \u2026<\/p>\n<\/div><\/div>\n\n\n\n

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Mesurer l\u2019ensemble des canaux afin d’optimiser l\u2019analyse des tunnels de conversion.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Mettre en conformit\u00e9 RGPD chaque point de contact de votre campagne<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Analyser les performances de campagne pour identifier les opportunit\u00e9s<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Am\u00e9liorer les analyses des campagnes en normalisant les plans de taggage, et les mettre en miroir de la strat\u00e9gie cr\u00e9a et m\u00e9dia de la marque<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Assurer le trafficking et le tracking des campagnes, en veillant \u00e0 ce que chaque ligne soit utile et lisible dans un rapport statistique<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Vous \u00eates un Annonceur :<\/h3>\n\n\n\n
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En menant ces analyses, ADventori vous permettra de r\u00e9pondre \u00e0 vos interrogations :
\u2022 Strat\u00e9gie de mesure et d\u2019analyse
\u2022 D\u00e9ploiement d\u2019un ad-server
\u2022 Tracking, Trafficking et ad serving de vos campagnes<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Vous \u00eates une Agence :<\/h3>\n\n\n\n
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Vous pouvez solliciter en marque blanche
les services d\u2019ADventori afin de faciliter
le quotidien de la mise en ligne des campagnes.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Nous contacter<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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multivariant testing : communiquer avec les meilleures combinatoires publicitaires.<\/h3>\n\n\n\n

Sur la base de protocoles scientifiques, nous d\u00e9ployons pour vous des missions
d\u2019accompagnement ayant pour objectif l\u2019optimisation de vos cr\u00e9as digitales. ADventori combine un syst\u00e8me d\u2019optimisation automatis\u00e9 \u00e0 l\u2019intelligence humaine afin d\u2019obtenir rapidement des r\u00e9sultats optimums.<\/p>\n\n\n\n


Les \u00e9l\u00e9ments cl\u00e9s de l\u2019approche scientifique men\u00e9e par ADventori sont\u2026<\/p>\n\n\n\n

\u2022 Partitionnement en temps r\u00e9el des internautes afin de mener des tests rigoureux
\u2022 Calcul syst\u00e9matique d\u2019un indice de confiance
\u2022 D\u00e9cision humaine sur les optimisations propos\u00e9es
\u2022 Approche progressive pour prendre rapidement les d\u00e9cisions les plus certaines<\/p>\n<\/div><\/div>\n\n\n\n

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Vous r\u00e9pondrez \u00e0 ces interrogations en temps r\u00e9el :<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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\u00ab Je veux savoir et comprendre \u00bb<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Identifier et analyser le r\u00f4le du message et l\u2019impact de la cr\u00e9a dans la campagne qui est men\u00e9e.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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\u00ab Je veux am\u00e9liorer l\u2019efficacit\u00e9
de ma campagne \u00bb<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Optimisation de la cr\u00e9a au fil de la campagne, avec constitution d\u2019indicateurs d\u2019up-lift et down-lift de performance.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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\u00ab Je veux challenger l\u2019attribution
et \u00e9valuer la contribution \u00bb<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Mise en place de tests afin de
challenger l\u2019attribution sur le canal \u00e9tudi\u00e9 (cr\u00e9a placebo) et mesurer l\u2019impact de la campagne sur tous les canaux.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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75% des campagnes DCO conduites par ADventori sont soumises \u00e0 des tests multivari\u00e9s. Ne laissez plus le hasard d\u00e9cider de vos performances.<\/h4>\n\n\n\n
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En savoir plus<\/a><\/div>\n<\/div>\n\n\n\n

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analyses d\u2019efficacit\u00e9 publicitaire : comprendre l\u2019impact de ses messages publicitaires sur son audience<\/h3>\n\n\n\n

La cr\u00e9ation n\u2019est plus un dogme : elle peut \u00eatre mesur\u00e9e, optimis\u00e9e et ses impacts
peuvent \u00eatre d\u00e9crypt\u00e9s. Les pr\u00e9-tests et post-tests sont des d\u00e9marches classiques en publicit\u00e9, lorsque l\u2019on h\u00e9site entre 2 concepts cr\u00e9atifs ou que l\u2019on souhaite comprendre le poids d\u2019un argument publicitaire et son r\u00f4le dans l\u2019intention d\u2019achat.
Le m\u00e9dia digital offre une nouvelle opportunit\u00e9 de conduire ces tests. ADventori vous propose un nouveau mode d\u2019analyse, qui unit panel digital connect\u00e9, \u00e9tude d\u2019impact et analyse d\u2019audience.
Le pr\u00e9-test cr\u00e9a digital, vous permettra de v\u00e9rifier la valeur de votre message
publicitaire et d\u2019en mesurer le poids sur votre image de marque. Vous d\u00e9buterez votre campagne avec des assets cr\u00e9atifs d\u00e9j\u00e0 optimis\u00e9s et test\u00e9s aupr\u00e8s de votre audience.<\/p>\n\n\n\n

L\u2019Always-on live test, vous permet sur une ann\u00e9e d\u2019accompagnement :<\/p>\n<\/div><\/div>\n\n\n\n

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De confronter en temps r\u00e9el vos publicit\u00e9s \u00e0 un panel connect\u00e9, et ainsi d\u2019obtenir via un questionnaire des informations contributives \u00e0 la construction de vos messages et de vos cr\u00e9ations.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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De comparer vos audiences achet\u00e9es \u00e0 vos audiences r\u00e9ellement intentionnistes, d\u2019obtenir des informations socio-d\u00e9mo, et ainsi redresser vos achats m\u00e9dias et am\u00e9liorer la compr\u00e9hension de vos cibles acheteuses et intentionnistes.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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D\u2019obtenir des donn\u00e9es crois\u00e9es cr\u00e9a \/ audience et ainsi une ad\u00e9quation message cr\u00e9a \/ audiences cibl\u00e9es \/ audiences expos\u00e9es<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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En menant ces analyses, ADventori vous permettra de r\u00e9pondre \u00e0 vos interrogations :<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Est-ce que la pr\u00e9sence du point de vente dans
ma publicit\u00e9 a un r\u00f4le contributif dans l\u2019intention d\u2019achat ?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Pr\u00e9senter une offre de r\u00e9duction en pourcentage ou en valeur : quelle est la pr\u00e9sentation la plus performante ?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Quelle est l\u2019influence du prix de l\u2019abonnement sur
la motivation \u00e0 une souscription ?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Quelle est l\u2019influence d\u2019un visuel plut\u00f4t qu\u2019un autre dans ma banni\u00e8re ?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Est-ce que la mention du prix sur les banni\u00e8res
est-elle g\u00e9n\u00e9ratrice de lead ?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Est-ce que la mention des notes consommateurs
produit influence le comportement d\u2019achat ?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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En savoir plus<\/a><\/div>\n<\/div>\n\n\n\n

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