{"id":25393,"date":"2019-07-10T10:09:37","date_gmt":"2019-07-10T08:09:37","guid":{"rendered":"https:\/\/www.adventori.com\/?page_id=25393"},"modified":"2019-07-12T10:57:35","modified_gmt":"2019-07-12T08:57:35","slug":"creative-advertising-technology","status":"publish","type":"page","link":"https:\/\/v4.adventori.com\/fr\/pourquoi-adventori\/creative-advertising-technology\/","title":{"rendered":"Creative Advertising Technology"},"content":{"rendered":"\n
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Le\nmarch\u00e9 publicitaire entame sa deuxi\u00e8me r\u00e9volution.<\/p>\n\n\n\n

Depuis 10 ans, ADventori pr\u00e9pare et accompagne la mutation qui s\u2019op\u00e8re sur la production des dispositifs publicitaires. La formidable opportunit\u00e9 motiv\u00e9e par un achat m\u00e9dia programm\u00e9, fin et tactique a permis d\u2019adresser et mesurer des messages qualitatifs \u00e0 chacun.
Elle a \u00e9galement ouvert les portes \u00e0 une complexit\u00e9 infinie pour la cr\u00e9ation publicitaire. <\/p>\n<\/div><\/div>\n\n\n\n

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AUTOMATISATION<\/p>\n<\/div><\/div>\n\n\n\n

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L\u2019automatisation est une premi\u00e8re solution. La DCO (Dynamic Creative Optimization) a permis de rationaliser la production d\u2019une copy qui doit \u00eatre aujourd\u2019hui adapt\u00e9e en vingt formats diff\u00e9rents \u2013 t\u00e2che r\u00e9p\u00e9titive, non cr\u00e9ative et co\u00fbteuse. Cette forme d\u2019industrialisation s\u2019est vite confront\u00e9e au dogmatisme publicitaire, les agences y voyant non seulement un frein \u00e0 la cr\u00e9ativit\u00e9 mais surtout une perte s\u00e8che de revenus.<\/p>\n<\/div><\/div>\n\n\n\n

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Lorsque\nl\u2019on soul\u00e8ve le capot de la cr\u00e9a digitale, on d\u00e9couvre vite que la partie\ninspirationnelle qui est visible aux yeux du consommateur est ramifi\u00e9e de flux\nde donn\u00e9es, de lignes de tracking, de compatibilit\u00e9 technologique, de lois et\nde r\u00e8gles \u00e0 respecter. \n\nLe\ncharme discret de la publicit\u00e9 digitale est moins glamour que la production\nd\u2019un spot TV, mais tellement plus performant en termes d\u2019audience et de\nr\u00e9sultat.\n\n\n\n<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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CREATIVE\nADVERTISING TECHNOLOGY<\/p>\n\n\n\n

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Les\ntechnologies de cr\u00e9ation publicitaire permettent aux sp\u00e9cialistes du marketing\nde fournir des exp\u00e9riences immersives anticip\u00e9es et sans friction. La\ntechnologie ne remplacera pas les comp\u00e9tences humaines d\u2019o\u00f9 proviennent les\ngrandes id\u00e9es, mais il y a un potentiel pour l’application de l’IA avec l\u2019adtech\ncr\u00e9ative.<\/p>\n\n\n\n

Elles\noffrent des publicit\u00e9s plus personnalis\u00e9es en combinant des accroches, des\nimages et des messages optimaux bas\u00e9s sur les comportements des clients avec\ndes outils d’optimisation cr\u00e9ative dynamiques.<\/p>\n\n\n\n

La rencontre de l\u2019inspiration et de l\u2019IA a cr\u00e9\u00e9 un nouveau m\u00e9tier et une nouvelle expertise que nous avons d\u00e9cel\u00e9e en observant le march\u00e9 et en analysant les besoins des marques. Il y a bien un espace neutre et d\u00e9cisionnel entre l\u2019agence cr\u00e9a, l\u2019agence m\u00e9dia et l\u2019annonceur. Des sp\u00e9cialistes de la publicit\u00e9 et de la technologie, capables de comprendre, d\u2019ex\u00e9cuter, de permettre aux marques de d\u00e9cider et \u00e0 ses partenaires de travailler. On pourra parler de technologie servicielle ou de services augment\u00e9s, l\u2019id\u00e9e reste la m\u00eame : orchestrer des campagnes digitales cr\u00e9atives o\u00f9 l\u2019ex\u00e9cution est un levier de performance.<\/p>\n\n\n\n

Comme\ntoute donn\u00e9e, la production publicitaire doit \u00eatre organis\u00e9e afin d\u2019\u00eatre\nint\u00e9gr\u00e9e \u00e0 une Intelligence Artificielle.<\/p>\n\n\n\n

\u00c0 notre\n\u00e8re digitale, nous l\u2019avons agr\u00e9ment\u00e9e de technologies et d\u2019expertises\nd\u2019ex\u00e9cution. <\/p>\n\n\n\n

Avec\nvous, ADventori construit les bases d\u2019une nouvelle \u00e8re de la publicit\u00e9 :\nla creative technology.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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CONTACTEZ-NOUS<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

CREATIVE ADVERTISING TECHNOLOGY<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":25921,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nCreative Advertising Technology | ADventori<\/title>\n<meta name=\"description\" content=\"ADventori est une Creative Advertising Technology (CAT) dont la vocation est de personnaliser, mesurer et optimiser les messages publicitaires digitaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/pourquoi-adventori\/creative-advertising-technology\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Advertising Technology | ADventori\" \/>\n<meta property=\"og:description\" content=\"ADventori est une Creative Advertising Technology 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