{"id":25260,"date":"2019-07-10T10:10:55","date_gmt":"2019-07-10T08:10:55","guid":{"rendered":"https:\/\/www.adventori.com\/?page_id=25260"},"modified":"2019-09-02T17:19:42","modified_gmt":"2019-09-02T15:19:42","slug":"notre-vision","status":"publish","type":"page","link":"https:\/\/v4.adventori.com\/fr\/pourquoi-adventori\/notre-vision\/","title":{"rendered":"Notre Vision"},"content":{"rendered":"\n
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\n\n LESS ADS, MORE EFFICIENT ADS \n\n<\/p>\n\n\n\n

\u00ab \u00c0 ceux qui esp\u00e8rent voir la fin de la complexit\u00e9 inh\u00e9rente \u00e0 la publicit\u00e9 digitale, nous r\u00e9pondons qu\u2019il est temps d\u2019en prendre le contr\u00f4le. \u00bb \u00c0 l\u2019heure o\u00f9 toute forme de publicit\u00e9 bascule dans le num\u00e9rique, nous devons collectivement repenser les m\u00e9thodes et les enjeux afin de lisser l\u2019ex\u00e9cution et la lecture d\u2019une campagne ; aujourd\u2019hui sur le display, DOOH – demain en IPTV, IPradio et presse num\u00e9rique.<\/p>\n<\/div><\/div>\n\n\n\n

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\u00ab LES ANNONCEURS PEUVENT AVOIR \u00c0 TRAITER AVEC PLUS DE
20 INTERM\u00c9DIAIRES AVANT D\u2019AVOIR ACC\u00c8S AUX DONN\u00c9ES DE LEUR CAMPAGNE. \u00bb <\/p>\n\n\n\n

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La multiplication des messages r\u00e9pond au besoin de personnalisation de communication.  Cette personnalisation est directement connect\u00e9e \u00e0 l\u2019exploitation de la donn\u00e9e, que ce soit celle de l\u2019annonceur ou de ses partenaires tierces. Ce nouvel \u00e9cosyst\u00e8me publicitaire a g\u00e9n\u00e9r\u00e9 une multiplication des intervenants avec chacun des enjeux non synchronis\u00e9s, et des technologies propri\u00e9taires et souvent non compatibles. La cacophonie statistique qui en r\u00e9sulte rend une campagne illisible pour l\u2019annonceur. <\/p>\n\n\n\n

Comment donc assurer une lin\u00e9arit\u00e9 publicitaire o\u00f9 le message est essentiel, lorsque la complexit\u00e9, est, elle, exponentielle ?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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ADVENTORI ACCOMPAGNE LES ANNONCEURS DANS LA STRUCTURATION
DU D\u00c9PLOIEMENT DE LEURS CAMPAGNES ET DANS LEURS EX\u00c9CUTIONS. <\/p>\n\n\n\n

Trois enjeux : <\/p>\n\n\n\n

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Synchroniser et contr\u00f4ler
les partenaires associ\u00e9s
\u00e0 une campagne.<\/p>\n<\/div><\/div>\n\n\n\n

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Automatiser les t\u00e2ches
qui le n\u00e9cessitent. <\/p>\n<\/div><\/div>\n\n\n\n

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Supprimer les sources
d\u2019inefficience n\u00e9es de la
fragmentation technologique.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Le succ\u00e8s de ces t\u00e2ches repose sur 2 fondamentaux que nous cultivons : la neutralit\u00e9<\/strong> et l\u2019humain<\/strong>.<\/p>\n\n\n\n

La neutralit\u00e9 est un luxe dans un \u00e9cosyst\u00e8me qui tend au conglom\u00e9rat et une n\u00e9cessit\u00e9 pour toute marque qui souhaite prendre la bonne d\u00e9cision. Chacune de nos actions et recommandations sont compar\u00e9es et pond\u00e9r\u00e9es avec des valeurs r\u00e9elles, neutres, d\u00e9fraud\u00e9es et appliqu\u00e9es dans le cadre des recommandations de la RGPD.<\/p>\n<\/div><\/div>\n\n\n\n

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Nos \u00e9quipes sont garantes de nos m\u00e9thodologies et expertes dans les technologies qui les sous-tendent.
S\u2019il est acquis que les technologies les plus avanc\u00e9es peuvent g\u00e9n\u00e9rer du business rapidement et am\u00e9liorer nos processus de travail, seule la supervision humaine et une approche \u00ab test-and-learn \u00bb permettent d\u2019appliquer des d\u00e9cisions m\u00e9tiers et ajuster des facteurs que l\u2019algorithme ne comprendra jamais. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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LA TECHNOLOGIE PEUT APPORTER JUSQU\u2019\u00c0 20% DE PERFORMANCE
\u00c0 UNE CAMPAGNE, LA SUPERVISION HUMAINE L\u2019INCR\u00c9MENTE DE 15%. <\/p>\n\n\n\n

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Notre sujet est de permettre aux marques de passer d\u2019une conversation 1-to-many \u00e0 une conversation 1-to-1. Ainsi,

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Nous croyons \u00e0 la cr\u00e9ativit\u00e9 sur le digital.<\/span>
Nous croyons \u00e0 la transparence.<\/span>
Nous croyons \u00e0 la ma\u00eetrise des donn\u00e9es.<\/span>
Nous croyons \u00e0 l\u2019interconnexion des technologies.<\/span> <\/p>\n\n\n\n

Nous souhaitons moins de publicit\u00e9<\/strong>, et plus d\u2019efficacit\u00e9.<\/strong> Et vous ? <\/p>\n\n\n\n

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JE DEMANDE UN CONSEIL<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00ab LES ANNONCEURS PEUVENT AVOIR \u00c0 TRAITER AVEC PLUS DE 20 INTERM\u00c9DIAIRES AVANT D\u2019AVOIR ACC\u00c8S AUX DONN\u00c9ES DE LEUR CAMPAGNE. \u00bb LA TECHNOLOGIE PEUT APPORTER JUSQU\u2019\u00c0 20% DE PERFORMANCE \u00c0 UNE CAMPAGNE, LA SUPERVISION HUMAINE L\u2019INCR\u00c9MENTE DE 15%. Notre sujet est de permettre aux marques de passer d\u2019une conversation 1-to-many \u00e0 une conversation 1-to-1. Ainsi, Nous croyons … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":25921,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nNotre Vision | ADventori<\/title>\n<meta name=\"description\" content=\"Acteur neutre et ind\u00e9pendant de l'\u00e9cosyst\u00e8me digital, nous souhaitons moins de publicit\u00e9, et plus d\u2019efficacit\u00e9. 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