{"id":25249,"date":"2019-07-10T10:11:25","date_gmt":"2019-07-10T08:11:25","guid":{"rendered":"https:\/\/www.adventori.com\/?page_id=25249"},"modified":"2020-09-23T15:20:30","modified_gmt":"2020-09-23T13:20:30","slug":"augmented-services","status":"publish","type":"page","link":"https:\/\/v4.adventori.com\/fr\/nos-offres\/augmented-services\/","title":{"rendered":"Augmented Services"},"content":{"rendered":"\n
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\"Sc\u00e9narisation<\/a><\/figure><\/div>\n\n\n\n

Transformez votre strat\u00e9gie de marque en une conversation bas\u00e9e sur les audiences. <\/p>\n<\/div><\/div>\n\n\n\n

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\"Optimisation<\/a><\/figure><\/div>\n\n\n\n

Mesurer, tester, analyser et optimiser le tunnel publicitaire, de l\u2019impression \u00e0 la conversion<\/p>\n<\/div><\/div>\n\n\n\n

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\"Ex\u00e9cution<\/a><\/figure><\/div>\n\n\n\n

Impl\u00e9mentation des campagnes par l\u2019expertise et l\u2019automatisation<\/p>\n<\/div><\/div>\n\n\n\n

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\"Workflow<\/a><\/figure><\/div>\n\n\n\n

Prenez le contr\u00f4le de votre \u00e9cosyst\u00e8me de campagnes, tant en interne qu\u2019en externe<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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vous accompagner dans la mise en place de vos campagnes<\/h3>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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ADventori propose un accompagnement sur mesure aux marques, o\u00f9 ce qui est conseill\u00e9 est ex\u00e9cut\u00e9, et o\u00f9 l\u2019op\u00e9rationnel r\u00e9pond aux strat\u00e9gies. L’enjeu est de permettre aux annonceurs d’allier des conseils tactiques \u00e0 l\u2019ex\u00e9cution des campagnes data-driven. Ces nouveaux protocoles d\u2019accompagnement pragmatiques permettront aux marques de gagner en performance et de travailler avec une organisation optimale, notamment avec leurs partenaires m\u00e9dia et cr\u00e9a.<\/p>\n<\/div><\/div>\n\n\n\n

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La technologie pouvant autant amplifier que contraindre les grandes id\u00e9es publicitaires : ADventori, offre d\u00e9sormais aux marques la possibilit\u00e9 de ne plus subir cette situation, gr\u00e2ce \u00e0 cette nouvelle forme de conseil 2.0, compos\u00e9e de \u00ab Services augment\u00e9s de technologie \u00bb ou de \u00ab Technologie as a service \u00bb.<\/p>\n\n\n\n

Elle est la combinaison de l’expertise conseil, technique et op\u00e9rationnelle d\u2019ADventori, calibr\u00e9e pour r\u00e9pondre sur mesure au d\u00e9ploiement des campagnes data-driven digitales des annonceurs. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Pour quels objectifs ?<\/h3>\n\n\n\n
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\u2022 Cr\u00e9er des sc\u00e9narios de campagnes<\/a> data-driven<\/p>\n\n\n\n

\u2022 D\u00e9finir les arbres de d\u00e9cision des campagnes<\/p>\n\n\n\n

\u2022 D\u00e9ployer les kits cr\u00e9atifs digitaux dynamiques<\/a> qui leur correspondent (design et post-prod HTML5)<\/p>\n\n\n\n

\u2022 \u00c9conomiser des frais de cr\u00e9ation en produisant des supports HTML5 \u00e9volutifs et multi-campagnes (Meta-template)<\/p>\n\n\n\n

\u2022 Assurer le trafficking et le tracking de ces campagnes, en veillant \u00e0 ce que chaque ligne soit utile et lisible dans un rapport statistique<\/p>\n\n\n\n

\u2022 Am\u00e9liorer les analyses des campagnes en normalisant les plans de taggage, et les mettre en miroir de la strat\u00e9gie de la marque<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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\u2022 Obtenir des r\u00e9sultats certains et comparables gr\u00e2ce \u00e0 des protocoles et analyses stricts de multi-variant testing<\/a>

\u2022 D\u00e9finir la strat\u00e9gie d\u2019ad serving<\/a> globale selon l\u2019organisation de la marque et ses objectifs<\/p>\n\n\n\n

\u2022 Configurer l\u2019ad server<\/a> de la marque et op\u00e9rer l\u2019ad serving des campagnes<\/p>\n\n\n\n

\u2022 Mesurer l\u2019impact des campagnes digitales en pr\u00e9- et post-test d\u2019\u00e9tudes publicitaires<\/p>\n\n\n\n

\u2022 Fluidifier les interactions entre les partenaires en assurant une gestion de projet fond\u00e9e sur l\u2019expertise pour le compte de la marque, aupr\u00e8s de tous les intervenants (compatibilit\u00e9, synchronisation des t\u00e2ches, gestion de planning)<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Renault, Nissan, Air France, M\u00e9decins sans fronti\u00e8res, GMF, OUIsncf, OUIgo, Canal+, Decathlon \u2026
font d\u00e9j\u00e0 appel aux services augment\u00e9s d\u2019ADventori.<\/p>\n\n\n\n

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M\u00e9thodologie et outils<\/h3>\n\n\n\n

ADventori propose un accompagnement sur mesure aux marques, o\u00f9 ce qui est conseill\u00e9 est ex\u00e9cut\u00e9, et o\u00f9 l\u2019op\u00e9rationnel r\u00e9pond aux strat\u00e9gies.<\/p>\n\n\n\n

Chaque conseil strat\u00e9gique est associ\u00e9 \u00e0 une m\u00e9thodologie et \u00e0 un protocole d\u2019ex\u00e9cution.<\/p>\n\n\n\n

Les marques qui souhaitent acc\u00e9l\u00e9rer leur compr\u00e9hension et leur organisation ont acc\u00e8s \u00e9galement aux 3 options suivantes :
\u2022 Un audit et les conseils strat\u00e9giques qui en r\u00e9sultent
\u2022 Une formation autour de la DCO, ses attendus et potentiels
\u2022 Des ateliers op\u00e9rationnels et structurants<\/p>\n\n\n\n

Nous op\u00e9rons indiff\u00e9remment sur notre ad server propri\u00e9taire ou sur Google Campaign Manager.<\/p>\n\n\n\n

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JE SOUHAITE UN AUDIT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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P\u00e9rim\u00e8tres de nos offres<\/h3>\n\n\n\n
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CONTACTEZ-NOUS<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pour quels objectifs ? Renault, Nissan, Air France, M\u00e9decins sans fronti\u00e8res, GMF, OUIsncf, OUIgo, Canal+, Decathlon \u2026 font d\u00e9j\u00e0 appel aux services augment\u00e9s d\u2019ADventori. P\u00e9rim\u00e8tres de nos offres<\/p>\n","protected":false},"author":4,"featured_media":29328,"parent":25925,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nAugmented Services | ADventori<\/title>\n<meta name=\"description\" content=\"Technologie et conseil : ADventori vous accompagne dans la mise en place de vos campagnes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/nos-offres\/augmented-services\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Services | ADventori\" \/>\n<meta property=\"og:description\" content=\"Technologie et conseil : ADventori vous accompagne dans la mise en place de vos campagnes.\" \/>\n<meta property=\"og:url\" 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