{"id":11761,"date":"2017-01-10T11:53:40","date_gmt":"2017-01-10T10:53:40","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?page_id=11761"},"modified":"2019-07-19T10:52:03","modified_gmt":"2019-07-19T08:52:03","slug":"creez-vos-publicites-dynamiques","status":"publish","type":"page","link":"https:\/\/v4.adventori.com\/fr\/creez-vos-publicites-dynamiques\/","title":{"rendered":"Documentation DCO Enabler"},"content":{"rendered":"<h3 class=\"column\" style=\"text-align: center;\"><strong>Cr\u00e9ez vos banni\u00e8res dynamiques avec le DCO Enabler d&rsquo;ADventori<\/strong><\/h3>\n<div class=\"column\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n\n&nbsp;\n<p style=\"text-align: left;\">ADventori est un&nbsp;<b>Ad server Data-Driven Cr\u00e9atif&nbsp;<\/b>&nbsp;dont la vocation est de personnaliser, mesurer et optimiser la cre\u0301ation publicitaire. ADventori utilise la <b>DCO<\/b> (Dynamic Creative Optimization), une solution de personnalisation publicitaire data-driven. Vous trouverez dans cette page le d\u00e9tail du fonctionnement de notre DCO Enabler ainsi que<\/p>\nles specs et processus \u00e0 suivre pour chaque IDE\n\n.\n\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"row\">\n<div class=\"col-xs-1\" style=\"text-align: left;\">\n\n&nbsp;\n\n<\/div>\n<div class=\"col-xs-10\" style=\"text-align: left;\">\n\n&nbsp;\n<h3 style=\"text-align: center;\">Le principe&nbsp;?&nbsp;&nbsp;<\/h3>\n<p style=\"text-align: center;\">Dynamiser des banni\u00e8res afin de les adapter et personnaliser en temps r\u00e9el \u00e0 l\u2019utilisateur ainsi qu\u2019\u00e0 son contexte d&rsquo;environnement.&nbsp;<\/p>\n\n<h3 style=\"text-align: center;\">Comment \u00e7a marche&nbsp;?<\/h3>\n<p style=\"text-align: center;\">Afin de transformer une banni\u00e8re statique en une publicit\u00e9 dynamique data-driven, un dialogue doit \u00eatre \u00e9tabli entre la cr\u00e9a, la data et le m\u00e9dia. Pour cela, ADventori a cr\u00e9\u00e9 un outil \u00e0 destination des studios et agences cr\u00e9a&nbsp;: le DCO Enabler.<\/p>\n\n<h3 style=\"text-align: center;\">Qu\u2019est-ce que le DCO Enabler&nbsp;?<\/h3>\n<p style=\"text-align: center;\"><b><i> <\/i><\/b>C\u2019est une librairie JS compl\u00e8te qui s\u2019int\u00e8gre \u00e0 tous les outils cr\u00e9atifs classiques (HTML5, Adobe Edge, Google Web Designer\u2026). Le DCO Enabler permet le dialogue en temps r\u00e9el entre la cr\u00e9a, la data et le media et donc transforme une banni\u00e8re statique en publicit\u00e9 dynamique data-driven.<\/p>\n\n<\/div>\n<div class=\"col-xs-1\" style=\"text-align: left;\">\n\n&nbsp;\n\n<\/div>\n<\/div>\n&nbsp;\n\n<\/div>\n<\/div>\n<p style=\"text-align: left;\"><\/p>\n\n<\/div>\n\n<hr>\n\n&nbsp;\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<h3 class=\"column\" style=\"text-align: center;\"><strong>Dynamisation des bannie\u0300res avec le DCO Enabler<\/strong><\/h3>\n<div class=\"row\"><\/div>\n&nbsp;\n\n<\/div>\n<\/div>\n<div class=\"row\">\n<div style=\"border: 1px solid #2f80ab; padding: 15px;\" class=\"col-md-4\">\n\n<strong>\u00c0 partir d\u2019un master cr\u00e9a, d\u00e9clinez une infinit\u00e9 de banni\u00e8res !<\/strong>\n<ul>\n \t<li>D\u00e9clinable sur toutes vos strat\u00e9gies d\u2019achats<\/li>\n \t<li>Sur tous types de formats et devices :\n<ul>\n \t<li>Rich, habillage, vid\u00e9o, native ads<\/li>\n \t<li>Desktop, mobile \/ tablette, DOOH<\/li>\n<\/ul>\n<\/li>\n \t<li>En utilisant tous types de donn\u00e9es<\/li>\n<\/ul>\n<strong>Sans rajouter de complexit\u00e9 dans le trafficking<\/strong>\n<ul>\n \t<li>Redirection, tracking et trafficking sont automatis\u00e9s.<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-8\">\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/DCO_Enable_she\u0301ma_DEF.png\" alt=\"\" class=\"wp-image-18725 aligncenter\" width=\"543\" height=\"272\">\n\n&nbsp;\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<hr>\n\n&nbsp;\n<h3 style=\"text-align: center;\"><strong>Utilisation du DCO Enabler<\/strong><\/h3>\n&nbsp;\n<div class=\"row\">\n<div class=\"col-xs-1\">\n\n&nbsp;\n\n<\/div>\n<div class=\"col-xs-2\">\n\n&nbsp;\n\n<b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Icone_jinstalle.png\" alt=\"\" class=\"wp-image-18829 aligncenter\" width=\"89\" height=\"89\"><\/b>\n\n<\/div>\n<div class=\"col-xs-2\">\n\n&nbsp;\n\n<\/div>\n<div class=\"col-xs-2\">\n\n&nbsp;\n\n<b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Icone_jedynamise.png\" alt=\"\" class=\"wp-image-18832 aligncenter\" width=\"86\" height=\"86\"><\/b>\n\n<\/div>\n<div class=\"col-xs-2\">\n\n&nbsp;\n\n<\/div>\n<div class=\"col-xs-2\">\n\n&nbsp;\n\n<b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Icone_jetest.png\" alt=\"\" class=\"wp-image-18835 aligncenter\" width=\"88\" height=\"88\"><\/b>\n\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"row\">\n<div class=\"col-xs-4\">\n<p style=\"text-align: center;\"><b>1.&nbsp; J\u2019INSTALLE&nbsp;<\/b><\/p>\n<p style=\"text-align: center;\">Commen\u00e7ons par le commencement.<\/p>\n<p style=\"text-align: center;\">Le DCO Enabler s\u2018installe avec seulement<\/p>\n<p style=\"text-align: center;\">3 lignes de code : Easy as a A, B, C !<\/p>\n\n<\/div>\n<div class=\"col-xs-4\" style=\"text-align: center;\">\n\n<b>2.&nbsp; J<\/b><b>E DYNAMISE<\/b>\n\nLa dynamisation d\u2019une cr\u00e9a se fait en deux \u00e9tapes :\n\n<span>&nbsp;\u2022&nbsp;&nbsp;<\/span>initialisation des donn\u00e9es\n\n<span>&nbsp;\u2022&nbsp;&nbsp;<\/span>int\u00e9gration des donn\u00e9es \u00e0 la cr\u00e9a&nbsp;\n\nEt voil\u00e0 !\n\n&nbsp;\n<p style=\"text-align: center;\"><\/p>\n\n<\/div>\n<div class=\"col-xs-4\">\n<p style=\"text-align: center;\"><b>3.&nbsp; JE TESTE<\/b><\/p>\n<p style=\"text-align: center;\">Il suffit de zipper la cr\u00e9a et de l\u2019uploader<\/p>\n<p style=\"text-align: center;\">sur la page de test d\u2019ADventori.<\/p>\n<p style=\"text-align: center;\">Testez votre cr\u00e9a&nbsp;comme si elle \u00e9tait en ligne !<\/p>\n\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-2\">\n\n&nbsp;\n\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ez vos banni\u00e8res dynamiques avec le DCO Enabler d&rsquo;ADventori &nbsp; ADventori est un&nbsp;Ad server Data-Driven Cr\u00e9atif&nbsp;&nbsp;dont la vocation est de personnaliser, mesurer et optimiser la cre\u0301ation publicitaire. ADventori utilise la DCO (Dynamic Creative Optimization), une solution de personnalisation publicitaire data-driven. Vous trouverez dans cette page le d\u00e9tail du fonctionnement de notre DCO Enabler ainsi que &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/creez-vos-publicites-dynamiques\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-enabler.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Documentation DCO Enabler | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les documentations sur le fonctionnement du DCO Enabler d&#039;ADventori, sur les diff\u00e9rents IDE : HTML5, Google Web Designer, Adobe Edge...\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Documentation DCO Enabler 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