{"id":10,"count":12,"description":"<div class=\"row\">\r\n\r\n<div class=\"col-md-6\">\r\n\r\n<img src=\"https:\/\/www.adventori.com\/media\/scenario_square.png\" alt=\"1_less_ads\" class=\"alignnone  wp-image-27088 img-mobile-display\" height=\"375\" width=\"658\" style=\"margin-top: 15px;\" \/>\r\n<\/div>\r\n\r\n<div class=\"col-md-6\">\r\n\r\n<h1>CR\u00e9EZ VOS SC\u00e9NARIOS<\/h1><p>ADventori op\u00e8re la technologie DCO qui vous permet de personnaliser en temps-r\u00e9el vos messages publicitaires, en utilisant tous types de donn\u00e9es (g\u00e9olocalisation, 3rd party, stocks, magasin le plus proche\u2026). Quelle que soit la strat\u00e9gie mise en place pour votre communication digitale, le message affich\u00e9 sera plus pertinent, en lien avec l\u2019internaute ou son contexte, et il impactera la performance de vos campagnes.<\/p><p>\u00a0<\/p>\r\n\r\n<h4><strong>Vos sc\u00e9narios DCO<\/strong><\/h4><p>Faire une campagne DCO n\u00e9cessite de formaliser un sc\u00e9nario de campagne qui va pr\u00e9voir l\u2019arborescence des messages qui seront d\u00e9livr\u00e9s. Dans chaque situation, et selon les probl\u00e9matiques et objectifs de l\u2019annonceur, un message adapt\u00e9 est pr\u00e9vu. Quel est le meilleur message \u00e0 afficher :<\/p><ul><li>S\u2019il fait beau, s\u2019il pleut ?<\/li><li>S\u2019il y a 1, 2, 5 ou aucun point de vente \u00e0 proximit\u00e9 ?<\/li><li>Si l\u2019internaute est d\u00e9j\u00e0 venu sur le site ? Qu\u2019il a fait un abandon de panier ?<\/li><li>S\u2019il est d\u00e9j\u00e0 client ?<\/li><li>S\u2019il n\u2019y a plus de stocks de certaines offres ?<\/li><li>Si c\u2019est un format mobile ? vid\u00e9o ? native ? Habillage ?<\/li><\/ul><p>Quelque soit la strat\u00e9gie (acquisition, retargeting, branding\u2026), le device, les donn\u00e9es utilis\u00e9es, ADventori vous propose de nombreuses solutions et exemples de campagnes pour vous inspirer.<\/p>\r\n\r\n<\/div>\r\n\r\n\r\n<div class=\"col-md-12\">\r\n<h4><b>Discover our campaign examples<\/b><\/h4><\/div>\r\n\r\n<\/div>","link":"https:\/\/v4.adventori.com\/fr\/creez-vos-scenarios\/","name":"Cr\u00e9ez Vos Sc\u00e9narios","slug":"creez-vos-scenarios","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cr\u00e9ez vos sc\u00e9narios de campagne DCO - ADventori<\/title>\n<meta name=\"description\" content=\"Un sc\u00e9nario est \u00e0 l&#039;origine de toute campagne DCO. 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