Objectives
Acquisition campaign to randomly promote 11 products during the « Vivons les beaux jours » operation from May 13th to June 30th.
Scenario
With a drive-to-store approach, the banner will display the closest point of sale to the Internet user according to its geolocation.
If geolocation is not possible, a generic banner with no product and no highlighted point of sale will be displayed.
Data used
- Geolocation
- Products catalog: products, prices, description, stocks, guarantee
- List of points of sale
