Objectives
Acquisition campaign to promote the city of Dubai broadcasted in several countries in Europe and the Middle East.
Scenario
- Depending on the travel site identified among the audience segments and its associated ID, the banner displays a different message. In total, there are 6 languages for about 20 countries.
- Multivariant testing of different wordings and visuals.
Data used
- DMP data
- User path
- Wording and visuals