Objective
Acquisition and retargeting campaign in 3 countries (France, Portugal and Spain) to promote flights operated by Transavia.
Scenario
Acquisition
- Affinity segments: display of offers according to the identified interests of the Internet user.
- Weather:
> If the weather is bad: highlight the bad weather conditions and display a destination in the mild weather.
> If the weather is good: random display of top destinations from the nearest airport.
Retargeting
> If simple flight research:
Display of the researched flight(s) as well as related flights for the same departure city.
> If flight research + step forward in the conversion funnel:
Display of the researched flight and the number of remaining seats for this flight.
Data Used
- User’s location
- Browser history / Customer journey
- Product feeds: available flights, prices, dates, remaining seats…
- Wording and images
