Simply Market

Campaign goals

Web-to-store campaign for Simply Market: capture the user attention to stimulate store visits.

Campaign setup

• Personalized campaign according to the product, promotion dates and users’ location
• Specific product is displayed according to the period and users’ location
• Differentiated clicks: connect the user to a local online catalog (webbalogue)

Dynamic data feeds used

• Geolocation
• Price feed
• Product feed