Objectives
Always on acquisition and retargeting campaign for Parc Astérix
Standard desktop formats
Scenario
- Acquisition: according to user’s profile, navigation’s date and user’s location, the banner is personalized in order to propose relevant offers (family, young, adult)
- Retargeting: the banner displays the last offer consulted by the user
Data Used
- User’s location and travel time
- Dates
- Advertiser’s data : prices, wording and images
