Objective
Teasing, acquisition and retargeting campaign promoting Ouigo’s Summer Sales.
Scenarios
Teasing
The banner integrates a countdown displaying how much time is left before the launch of the sales.
Acquisition
Based on the user’s location, the banner displays a Ouigo offer departing from the nearest train station from the user.
Retargeting
The banner displays the last Ouigo offer (date, origin/destination and price) seen by the user.
Data used
- User’s location
- Travel offers: wording + price
- Date & time
Click on the images below to launch the videos
Teasing Campaign
Acquisition / Retargeting Campaign