Objectives
Innovative digital campaign using ADventori’s DCO technology to promote OUIbot, OUI.sncf’s conversational agent, which allows you to book your trips in a few steps.
Scenario
The Internet user makes his request in the banner and is redirected to the site of the conversational robot (https://www.oui.sncf/bot), with the history of his discussions. Then he could follow his discussion and finalize the order for his trip in the brand’s universe.
Data Used
- Internet user’s requests
- Advertiser data: wording, visuals, destinations, etc.
- Dynamic tracking
The Internet user is invited to enter his request in the banner
When he clicks, he is directed to the site of the conversational agent which includes the pre-entered information
