Oui SNCF

Objectives

Acquisition and retargeting campaign

Scenario

• Geolocation

Display of routes (TGV and OUIGO) from the nearest station to the Internet user. + scenario adapted to loyalty card owners and/or DMP scenario

• Retargeting

Presentation of a top 3 best prices from the API OUI.sncf for the same destination on other dates

• Multivariant testing

With or without prices // on destinations from Paris

Data Used

• Creative template 100% dynamic
• User’s Location
• Advertiser data: routes, prices, dates.
• DMP Data