Campaign goals
Acquisition campaign for McDonald’s using the weather forecast solution on mobile in order to increase in-store traffic.
Campaign setup
- The user can be localized via his/her mobile phone; once done, an interstitial is displayed based on the weather forecast of his/her location, proposing a discount in a nearby McDonald.
Dynamics criteria
- Weather forecast feed
- User’s location
- Time of the day
GOOD WEATHER
BAD WEATHER