Test – get inspired – create scenarios

This page is a support to help you create dynamic campaigns. Thanks to predefined scenarios and campaign templates, you can live test dynamic banners, download scenarios’ examples and pre-dynamised HTML banners.

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Yourbrand

In order to showcase examples of scenarios and banners in a comprehensive manner, ADventori has created a demo brand called Yourbrand.  Yourbrand is a DIY, gardening and decoration retailer with:

• Stores all around France,
• An e-commerce web site,
• A wide catalogue of products and services (video tutorials and in-store classes),
• A loyalty program.

 

examples of scenarios

4 predefined scenarios

Below you will find 4 scenarios to nurture your inspiration.

1. Location, weather and web-to-store scenarios
2. Web-to-store scenario: banner + landing page
3. Product retargeting
4. Service retargeting

Along with the scenarios, you will find (depending on the case):

• 1 validation page to test all the banners
• 1 example of scenario in Excel format
• 1 HTML 300×600 dynamic banner (other formats coming soon)
• 1 product database + 1 points of sale database
• 1 campaign report (coming soon).

You can use these predefined scenarios and banners for your own campaigns, they comply with our specifications.

SCeNARIO 1: LOCALISATION, weather and WEB-TO-STORE

Observation

• Yourbrand has a specific clientele: purchases vary greatly depending on the user’s profile (urban vs rural), and on the weather.
• Yourbrand’s franchises want to be featured in the digital campaigns.

Campaign With that observation in mind, Yourbrand has decided to launch a data-driven campaign for its Summer Special offer. The campaign will display the more relevant offer according to the user’s profile (place of residence + weather) and will highlight the nearest Yourbrand stores. Elements needed to create the campaign

• A scenario in Excel format listing which message to display for every situation
• A product database
• A point of sale database
• A 300×600 dynamic banner in HTML format.

Click here to download all the campaign elements.  

Test this scenario via the validation page

Location & weather scenario

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SCeNARIO 2: WEB-TO-STORE – banner and LANDING PAGE

Observation

• High demand from the franchises to launch operations that drive traffic to their stores.
• In need of a landing page web-to-store/store locator to foster the arrival to the stores. The brand would like to implement that feature but doesn’t have the necessary resources.
• With promotional offers changing every week, Yourbrand faces high banners’ creation costs.

Campaign To generate traffic to its stores, Yourbrand is launching its Decoration Month operation. ADventori is going to support the brand to implement a device composed of: Dynamic banners Every week a different offer is automatically updated and displayed in the banner: paint, tile, wallpaper or wooden floor. The addresses of the nearest Yourbrand stores are displayed at the ad’s bottom. Dynamic & web-to-store landing page   When clicking on the ad, the user is redirected to a landing page. This landing page automatically takes up the offer displayed on the banner and showcases the nearest point of sales with their contact details, opening hours, services… All this information can be displayed either in list mode or in map mode. Depending on the brand’s wish, the device can be part of an on-going campaign or it can be a standalone landing page.   Elements To create this campaign, here are the necessary elements:

• A scenario in Excel format listing which message to display for every situation
• A point of sale database
• A 300×600 dynamic banner in HTML format.

Click here to download all the campaign elements.   Test this scenario on the validation page

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SCeNARIO 3: product RETARGETINg

Observation

• Yourbrand wants to launch a retargeting campaign to increase its e-commerce sales.
• This retargeting must have a relevant offer and message, it must showcase the top sales and respect the brand’s identity standards.
• Yourbrand also wishes to put forward one of their services: video tutorials.

Campaign ADventori has helped Yourbrand in the creation of a qualitative retargeting scenario. The message, the visual and the offer are adapted to:

• The user’s stage in the conversion funnel: home page, category page, product page, cart abandonment
• The visited products and categories (DIY, decoration and gardening)
• The top sales / top products of the moment

Elements To create this campaign, here are the necessary elements:

• A scenario in Excel format listing which message to display for every situation
• A product and tutorial data base
• A 300×600 dynamic banner in HTML format.

Click here to download all the campaign elements.   Test this scenario on the validation page

Product retargeting scenario

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SCeNARIO 4: service RETARGETING

Observation

• Yourbrand wants to launch a retargeting campaign to put forward its services offer composed of video tutorials and in-store classes.
• It must be possible to use this campaign alternating with the product retargeting. The goal: to highlight the service and reduce the message’s repetition to improve frequency capping.

Campaign ADventori has supported Yourbrand in creating a retargeting scenario. The offer changes depending on the visited pages and the user’s stage in the conversion funnel. The messages are also adapted to the nearest classes available. Elements To create this campaign, here are the necessary elements:

• A scenario in Excel format listing which message to display for every situation
• A service database (tutorials and classes)
• A point of sale data base
• A 300×600 dynamic banner in HTML format.

Click here to download all the campaign elements.   Test this scenario on the validation page

Service retargeting scenario