Campaign goal
To highlight in a creative way the La Plagne Ski resort and increase its bookings.
Campagne desktop et mobile, In french & english
Scenario
The banner will display a message which will be adapted depending on:
- User’s language (FR or EN)
- The user’s city weather in real-time
- The La Plagne weather
- The distance between the user and the ski resort
Data used
- User’s location
- Weather and temperature
Click on the images below to launch the videos
Example of banners displayed to a user located in the city of Nice.
UK
FR
Example of banners displayed when the weather is bad in La Plagne
UK
FR
Example of banners displayed to a user located in Paris
