Campaign goals
Acquisition campaign web-to-store oriented: increase in-store sales on specific Ikea products.
Campaign setup
- A range of products is presented to the user.
- Depending of the user location, the banner displays the nearest store, among the 30 Ikea stores in France.
- IAB standards and Rich with full dynamic background takeover of Orange.fr
Dynamic criteria
- User’s location
CAMPAIGN 2016
ORGANIZE YOUR LIVING 2016 CAMPAIGN
TOULOUSE
THIAIS
APRIL 1 st 2016 CAMPAIGN
CLICK AND COMMAND CAMPAIGN
BORDEAUX
CLERMONT-FERRAND
CAMPAIGN 2015
BACKGROUND ORANGE
WINTER CAMPAING 2015
STRASBOURG
SAINT-HERBLAIN
BACKGROUND TAKEOVER BASED ON A USER’S LOCATION IN LILLE