Groupama

Campaign goal

• 3 campaigns for the Groupama’s services : Auto, Health & Home insurance
• Acquisition, lead generation, creative optimisation
• Contextualisation campaign on Leboncoin

Scenarios

For every campaign, two elements are tested:

• The creative idea : picture and catchline
• The CTA – 4 diffeent by campaign

Contextualisation – Partnership with Leboncoin

When the banner of the Auto or Home campaign is displayed on Leboncoin, it integrates automatically the picture of the car/ house property visited in one of its sequences. 

Data used

Category and picture in Leboncoin