Objectives
- Increase the number of sign-ups on FDJ’s website
- Optimize banners production costs
Scenarios
Always-on campaign
Next drawing lots’ date and the jackpot’s amount are updated automatically.
Contextualisation on leboncoin
The message and image displayed are adapted to the visited category on leboncoin: real-estate, job, automotive etc.
Data used
- Feed of drawing lots’ dates and jackpots’ amounts
- Leboncoin data
Always-on campaign
Contextualisation on Leboncoin – Real-estate thematic
Contextualisation on Leboncoin – Job offer thematic
