Objectives
Acquisition and retargeting campaign for easyJet’s winter sales.
Scenario
Acquisition
> If it uses an Analect interest segment: it will display a specific message and the relevant destination.
> If the weather is bad at the user’s location: it will highlight the weather, and then displays a sunny destination.
> If the weather is good: it will display random top destination from the closest airport.
Retargeting
After a flight research on the website : the destination is displayed in the banner, with the best price within +/- 4 days from the day searched.
Data Used
- ADventori tag’s on easyjet website
- Real-time price
- Analect interest segments
- User’s location / weather
