Campaign goals
Acquisition & Retargeting campaign for Cewe
Scenario
- Long run campaign with relevant catchphrases, depending on the time before a specific occasion (Christmas, Valentine’s day…)
- Multi-variant testing sur différents visuels et accroches
Dynamic criteria
- Date
- Date of Special occasions
- List of taglines depending on the time remaining
MULTI-VARIANT TESTING
BEFORE A SPECIAL EVENT