Objective
Acquisition campaign promoting Carrefour’s Express Delivery Service.
Scenarios
Depending on the user’s weather and time:
- Visual and wording adapted to the weather
- Display of the estimated time of delivery
Data used
- Time + delivery time
- User’s location
- Weather
Weather: rain – Time: 16h03
Weather: sun – Time: 09h10
Skin format, Weather: sun– Time: 12h29