Campaign goals
- Acquisition campaign, contextualised on Leboncoin
- Drive-to-Store
- 5 formats : IAB, mobile & native
Scenario
Contextualisation Leboncoin
The banner will be adapted depending on the user’s search on leboncoin, depending on a list of keywords chosen by the advertiser (stroller, baby car seat, highchair…)
- The picture and offer correspond to the user’s search.
- The closest Bébé9 retailers.
Data used
- Leboncoin data search
- Keywords list / corresponding offers
- Géolocalisation
- Adresse des points de vente
Click on the images below to launch the videos:
Looking for a highchair
Native Ads : Leboncoin search children’s bedroom
