Sector recommendations

TRAVEL & TOURISM

How advertising satisfies Yield Management objectives?

ADventori’s Data-Driven solution intelligently and automatically integrates external data feeds in real time, allowing a brand to refine its message and make its banners more dynamic, based on our 3 categories of data:

• Advertiser data such as product, price, stock, outlets and social feeds focuses on the real goal of the communication: web-to-store, product information, promotion.

• Contextual data; it’s well-known that weather aff ects consumption, that geolocation can off er convenience and that a scheduled message can stimulate an immediate response.

• Publisher and User data enables the message to be personalized, by tracking information on the page consulted by the user, or based on target data – whether predictive or factual. The message is impactful and interesting, catching the user’s attention.

tourisme

 

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