Campaign goals
The M6 Mobile campaign was designed for a Drive to Store objective, the purpose here is to promote the new M6 Mobile plan, and to lead the user toward the closest store.
The device is using 2 ADventori solutions: DCO with banners and total ad site covering + an event landing page including a store locator. These 2 solutions when combined refine the offer conversion funnel. The campaign’s KPIs shows: clicks and post-clicks, and the interactions with the CTAs.
Scenarios
- DCO: shows all the closest Orange stores based on the user’s location. After the click, the user is redirected to the M6 Mobile website where ADventori generated a dedicated page, presenting the list of all the stores.
- Event Landing page with a Store Locator: the goal here is to show the closest stores, inviting the user to pursue into the conversion funnel, via CTAs (contact the store, route…)
The campaign was highlighted by the use of a dynamic site covering on Leboncoin.com, but also with the implementation of the Store Locator using the Embedded mode on the advertiser website.
Data used
- User’s location
- Sales retailers information : (phone, address…)
LA ROCHELLE
MARSEILLE
BACKGROUND TAKEOVER BASED ON THE USER’S LOCATION ON LEBONCOIN.COM
LOCAL PAD
