« THE DCO AS A CHALLENGE FOR MARKETING EFFECTIVENESS», interview of Pierre-Antoine Durgeat

” The Programmatic Society “, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.
Meet Pierre-Antoine Durgeat, President of ADventori, during the episode :

« THE DCO AS A CHALLENGE FOR MARKETING EFFECTIVENESS »

Delivering the right message, in the right place and to the right person has been the promise of marketing and advertising since its inception… The concept of “Dynamic Creative Optimisation”, more commonly known as DCO, consists in optimizing advertising creations in real time as they are broadcast in order to improve their performance (clicks, visits or leads, etc.)

Subtitled in English