Campaign goal
Branding campaign around Heinken’s country bottles.
Scenario
World Cup 2018 scenario: depending on the competition schedule, the banner displays the country bottle related to the main playing team of the day.
Country related scenario: the banner presents different country bottles depending on the user’s interest. Several bottles have been designed by artists, which are also presented.
Contextualisation scenario: depending on the travel research of the user on the Edreams website, the banner displays the country bottle of its destination.
Dynamic criteria
- Competition schedule
- 3rd party data
- Edreams data (travel research)
- Product : Wording & Images
Bottle presented to a user related interested in England
Artist bottle presented to a user interested in India
Bottle presented on a match day of the French Football Team
Bottle presented on a match day of the Brazil Football Team
Bottle presented to a user related interested in Spain