“Planung von Spontaneität – Wenn Sportdaten Kampagnen Schwung verleihen”
In digital advertising, the data-driven creative technology enables to personalise ad-banners by integrating real-time sports data. Competition schedule, live scores or even number of kilometres run by the referees… numerous data feeds are available and allow to give the campaign a narrative structure. For the advertiser, it is the occasion to stand out while proposing relevant messages to their audiences, evolving depending on the sport competition and thus, adapted to the user’s context.
Discover Ludivine Vitet’s – ADventori’s DACH Country Manager – article, published by Adzine.